Pay per click (PPC) is a form of online advertising where you pay each time someone clicks your ad. For plumbing, heating, HVAC, heat pump and air conditioning businesses, it usually means Google Ads that appear when someone searches for a service such as boiler repair, emergency plumber or air conditioning installation.
How well PPC performs depends on the account setup. Keywords that match real jobs, a budget that fits the service area and tracked phone calls make results easier to measure. Broad keywords and default settings tend to bring clicks from the wrong searches.
We run pay per click campaigns for:
Plumbers
Heating Engineers
HVAC Companies
Heat Pump Installers
Air Conditioning Businesses
Each has its own busy seasons, job values and search habits, so while our management process stays consistent, budgets, keywords and ads are set around the work you actually do.
Google charges you every time someone clicks, whether or not that person wanted a plumber, a boiler or a quote. A search for a free boiler grant, a plumbing course or a DIY fix can cost as much as one from a homeowner with a flooded kitchen. Left alone, an account will happily spend on all of them.
That’s why accounts need attention, not just setup. Search terms need checking, wrong searches need blocking and budget needs moving toward the ads that actually produce calls.
SEO builds visibility that lasts, but it takes months. Pay per click works from the first week, which makes it useful when you need calls now, in a busy season, or while a new website is still climbing.
The two also help each other. Pay per click shows which search terms turn into real enquiries, and that tells us which pages are worth ranking for. Strong pages and good reviews make ads cheaper to run, because Google rewards ads that lead somewhere useful.
There’s also a compounding effect. A campaign that’s tracked and tuned for several months gets steadily cheaper per enquiry, because the wrong searches are blocked and the right ones get more of the budget. That’s usually when pay per click starts to feel like a reliable source of work, not a monthly gamble.
The process is the same for every business: audit, plan, build, test and report. What changes is the searches and the timing. Here’s how it works across each one.
Plumbing PPC works because the searcher is ready to book. Someone looking for an emergency plumber wants help now, so ads appear at that moment. The leads are only worth paying for if the campaign filters out DIY searches and job seekers.
Boiler PPC follows the seasons. Repair searches spike on cold mornings, while installation research builds through autumn. Repair and installation work best as separate campaigns, since a breakdown call and a replacement quote are worth different amounts.
HVAC PPC reaches two audiences, homeowners and commercial clients, who search differently. Separate residential and commercial campaigns let the ads, keywords and landing pages match each one.
Heat pump buyers are still learning. They compare costs, grants and system types before asking for a quote, so campaigns send clicks to pages that explain running costs and grants first
Air conditioning PPC follows the weather. A heatwave brings urgent repair searches within hours, so budgets and ad schedules need to flex. Outside summer, demand shifts toward installation and servicing.
We manage your Google Ads campaigns on an ongoing basis. Here is what is included:
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WHAT WE DO
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WHAT YOU GET
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Account and history audit
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A clear picture of what has worked, what hasn’t and where money is currently leaking.
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Search query research
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A targeted list of searches that homeowners and businesses use when they need your specific services.
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Negative keyword list
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Hundreds of irrelevant and costly searches blocked before your ads ever show for them.
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Ad copy and extensions
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Clear, professional ads that highlight your services, callouts, reviews and accreditations (Gas Safe, FGAS, etc.).
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Landing page advice or setup
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Pages designed to convert visitors into callers, rather than sending everyone to a generic homepage.
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Call and form tracking
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Every call and enquiry form tracked to the search term and ad that produced it, so you know what is working.
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Ongoing management and reporting
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Weekly checks, bid adjustments, search term reviews and a monthly report with real numbers you can actually follow.
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If you are thinking about pay per click for your trade business, or if you are already running ads and not happy with the return, we will put together a straightforward plan before you commit to anything.
We look at your service area, your competitors, the searches people use to find companies like yours and what a realistic cost per lead would look like. We tell you honestly whether Google Ads makes sense for your budget, which services to start with and what kind of return you should expect.
The plan covers:
We keep our pricing straightforward. There are two parts to what you pay:
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WHAT YOU PAY FOR
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WHAT IT COVERS
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Ad spend
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Paid directly to Google. You set the budget cap, you pay Google directly and you own the account. We never mark up ad spend or take a percentage of it.
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Management fee
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A flat monthly fee for managing, optimising and reporting on your campaigns. Covers keyword research, negative lists, ad copy, bid adjustments, search term reviews and monthly reports.
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Tracking setup
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A one-off setup fee to configure call tracking, conversion tracking and landing pages properly before the campaigns launch.
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A profitable pay per click campaign does not happen by accident. It is built on six things:
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WHAT MATTERS
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WHY IT MATTERS
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Right searches
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Paying only for terms that suggest genuine buying intent, not research, DIY or job hunting.
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Tracked calls
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Knowing which searches produce phone calls and booked jobs, not just website clicks.
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Blocked waste
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Actively adding negative keywords every week so irrelevant searches do not drain budget.
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Local focus
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Targeting only the areas you actually cover, not postcodes twenty miles outside your patch.
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Matching pages
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Sending clicks to a page about the specific service they searched for, with a clear call to action.
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Weekly attention
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Checking search terms, adjusting bids and shifting budget toward what is working best.
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Most wasted spend comes from the same few habits. We check for all of them in a pay per click audit.
Broad keywords with no negatives
Sending every ad to the homepage
No call tracking
Running ads when nobody can answer the phone
Targeting the whole country instead of your area
Setting a budget and never looking at it again
Already running Google Ads? Send us your account and we’ll audit it for free. We’ll show you where money is being wasted, which searches are bringing in calls, and what to fix first.
No obligation, just a clear picture of how your ads are performing.
We manage Google Ads for trade businesses every day. Here is what makes our approach different:
01
We know a boiler breakdown from a boiler replacement, and it shows in how we split and budget campaigns.
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As a specialist in plumbing, heating, HVAC, heat pump and air conditioning, we know what a lead is worth in each, so budgets go where the jobs are.
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We’d rather pay for fewer, better clicks than chase a big number in a report.
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We’d rather make your spend work harder than encourage you to spend more, and we plan ads alongside your website, Google profile and SEO.
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The Google Ads account is in your name, so you keep the data and history if we ever part ways.
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You see what you spent, what came in and what each enquiry cost.
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Our Local Growth Package starts with an initial 90-day campaign rather than locking you into a long agreement.
Ads bring calls this week. The same account can also help your longer-term visibility, including in AI search. Here’s how:
Note: We don’t promise a particular position in Google or AI tools. We use the ad data to make your wider visibility stronger.
Tracked enquiries show which questions and services actually turn into jobs
That data tells us which service pages and FAQs are worth building for search
Each page states your services, areas and credentials plainly, so people and AI tools can understand it
The same name, address and phone number on your ads, site and Google profile
Added where it helps search engines and AI search tools read the page
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We review your existing Google Ads account, or your market if you’re starting fresh, and find where budget is being wasted.
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We agree what an enquiry is worth, what you’ll pay for one and how much you want to spend each month.
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We build the campaigns, write the ads and set up tracking for calls and forms.
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Search terms are reviewed regularly, waste is blocked and budget moves toward what works.
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You get a monthly update on spend, enquiries and cost per enquiry, in plain English.
There are two costs: ad spend paid to Google, and a management fee paid to us. Ad spend depends on your area and how competitive your job is, while pay per click management is part of our 90-Day package at £390 per month. Larger standalone accounts are quoted separately. The honest answer is that it depends, and we agree a clear budget before anything goes live.
We are a specialist in plumbing, heating, HVAC, heat pump and air conditioning, and your growth partner. Being best focused on these trades means we know what each job is worth, track every enquiry and keep your account in your name.
Indirectly, yes. The enquiry data from your ads shows which services and questions convert, which helps us build clearer pages and FAQs for search and AI tools. We can’t guarantee a particular position.
Fees range from flat monthly rates to a percentage of ad spend. We prefer a clear monthly fee, so our aim is to make your budget work harder, not to encourage you to spend more.
We handle the work that keeps an account profitable: research, ad writing, tracking, testing and reporting. Outsourcing pay per click to us means you stay focused on the jobs while someone checks the account every week.
Yes. Many of our clients are small firms with modest budgets, and affordable pay per click services are built around starting small and scaling as tracked enquiries come in. We work across the UK, so if you’re searching for pay per click services near me, distance isn’t a problem.
Enough to gather useful data without risking more than you’re comfortable with. We usually suggest starting modestly, then increasing budget once we can see which ads bring calls.
A pay per click freelancer or consultant can work well for a small account. An agency gives you a team covering ads, tracking and reporting. Whoever you hire, whether a specialist or a full pay per click expert, make sure you keep access to your own account and reports.
Ads can start bringing clicks within days, but the first few weeks are for learning which searches produce calls. Most accounts improve steadily over the first 90 days. We can’t promise a set number of leads.
Yes. A pay per click audit shows where money is being wasted and what to fix first. It’s also a good way to test whether an account needs a rebuild or a few careful changes.
No. Our £390 Local Growth Package starts with an initial 90-day campaign. After that, we review progress together and decide on the next step.
You don’t need to guess whether your ads are paying off. We’ll review your account and show you exactly where money is being wasted and what to change first.
No obligation. No 12-month contract.
