About XcelRank: The Local Growth Partner for Plumbing and Heating Businesses
XcelRank helps plumbers, heating engineers, HVAC companies, heat pump installers and air conditioning businesses get found on Google, Google Maps and AI search, then turn that visibility into booked jobs.
We are an experienced local SEO agency, not a general marketing firm. We only work with these five trades, which keeps us best focused on how your customers search, when they search and what makes them pick up the phone.
Think of us as your growth partner. We plan the work with you, carry it out, and report back in plain English. Everything we build stays with your business.
Capabilities
What We Do
As a dedicated trade marketing agency, our services cover everything from search visibility to lead generation systems that turn clicks into booked jobs.
01
Local SEO
Gets your service pages and areas in front of people searching nearby
02
Google Business Profile Optimisation
Strengthens your listing on Google Search and Maps
03
Website Design & development
A fast, mobile-friendly site built to bring in calls
04
Content writing
Service, location and blog pages that answer real customer questions
05
Link building
Relevant, genuine links that help your pages rank
06
Google Ads (PPC)
Paid campaigns built around real jobs and tracked calls
07
Call tracking and reporting
Shows which page, ad or channel brought each call
08
Review and reputation management
More Google reviews, and a reply to every one
09
AI search optimisation
Pages and profiles clear enough for AI tools to understand
Client Focus
Who We Work With
We work with businesses across the UK, including:
Plumbers
Heating engineers and boiler installers
HVAC companies
Heat pump installers
Air conditioning businesses
Whether you’re a sole trader or a multi-van company, the aim is the same: more of the right enquiries, from people who are ready to book.
SPECIALIST POSITIONING
Why We Only Work With Trades
A homeowner with a burst pipe searches very differently from someone planning a heat pump a few months ahead. Credentials like Gas Safe, MCS and F-Gas matter to customers. Demand rises and falls with the weather. A general agency treats all of this as detail. For us, it is the job.
Working in one sector means our research, content and reporting are built for it. We know the difference between a boiler repair and a boiler installation, and so do the pages we write.
TRANSPARENT DELIVERY
How We Work
01
Plain-English reporting
You see what we did, what changed and what comes next, without jargon
02
You own what we build
Your website, Google profile and content belong to your business, not a platform you rent
03
No 12-month contract
Our Local Growth Package starts with an initial 90-day campaign, then we review progress together
04
Honest about results
We don’t promise a particular Google position or number of leads. We make measurable improvements to what we can influence
Our Starting Point: The 90-Day Local Growth Package
For £390 per month, our 90-Day Local Growth Package covers the foundations of local visibility, including Google Business Profile optimisation, website and service page improvements, local keyword targeting and monthly reporting. It’s built for businesses that want a stronger online presence without a large agency retainer.
£390/month – Initial 90-day campaign
FUTURE-READY ARCHITECTURE
Built for Google and AI Search
More people now ask AI tools for a local tradesperson. We set up your business to be understood by both Google and AI search:
Note: We don’t promise an arbitrary guaranteed rank position in Google or AI tools. We make measurable improvements to the proven ranking factors we can control and influence.
Clear service and location pages
Consistent business details (name, address, phone) across your website, Google profile and directories
Genuine reviews with replies
Question-led content and FAQs
Structured data, so search engines can read your site accurately
SNAPSHOT
XcelRank at a Glance
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Business
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XcelRank
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What we do
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Local SEO and digital marketing for plumbing, heating, HVAC, heat pump and air conditioning businesses
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Who we serve
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Trade businesses across the UK
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Starting package
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90-Day Local Growth Package, £390 per month
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Contract
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Initial 90-day campaign, no 12-month contract
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Website
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Email
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Phone
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07496 004510
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Frequently Asked Questions
Plumbers, heating engineers, boiler installers, HVAC companies, heat pump installers and air conditioning businesses across the UK.
Yes. We stay focused on plumbing, heating, HVAC, heat pump and air conditioning, so our work is built around how these customers search.
Yes. We work with businesses across the UK, with campaigns focused on the towns and areas each one covers.
No. Our Local Growth Package starts with an initial 90-day campaign, then we review progress together.
The 90-Day Local Growth Package is £390 per month. Larger website, SEO and advertising projects are quoted separately by scope.
Ready to See Where You Stand on Google?
We’ll look at your website, Google profile and local search position, and show you where the best opportunities are. No obligation. No 12-month contract.